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We Did It And You Can, Too: Use Our New Study With Forbes Insights To Help...
On July 15, Teradata and Forbes Insights published a research paper and infographic that address issues related to breaking down silos in marketing organizations. Sitting here at my desk, I have the...
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Teradata Is One Of The Top 25 Companies For Global Social Media Engagement On...
Graphic courtesy of Brian Solis. After eight months of research, LinkedIn and Altimeter Group have published a list of the Top 25 Socially Engaged Companies on LinkedIn. I’m thrilled – but not at all...
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Tough Love For The C-Suite: Marketing IS The Business
When the famous French philosopher Voltaire wrote, “With great power comes great responsibility,” he wasn’t thinking about the C-suite. But his words certainly apply there. While all the top executive...
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Breaking Down Marketing Silos: A LOOK BEHIND THE RESEARCH
What are marketing silos? Why do they exist and what can you do to prevent them from reducing efficiency in your business? Forbes Insights teamed with Teradata Marketing Applications to explore how...
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The Dos And Don’ts Of Sending Welcome Emails
“You only get one chance to make a first impression.” That old adage runs through my mind every time I’m about to meet someone new, and if you’re an email marketer, it should be running through your...
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Retail Forecasting Is Must-Have Technology To Win Back-to-School And Holiday...
This guest blog was written by Mardie Noble, vice president, Demand Chain Management Product Strategy & Engineering for Teradata. NRF estimates that over the next few months Americans will spend...
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How SXSW’s GOTV is Turning Ice Into Fire
The stampede to get to SXSW in Austin, TX next year is on! SXSW is one of the most exclusive annual music, media and marketing conferences in the country. And what’s fascinating about the voting...
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Five Steps To Optimize Your Email Segmentation Strategy
Study after study has confirmed that email remains one of the most direct, efficient and cost-effective tools to engage with customers and drive conversions. But the enormous popularity of email...
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Eight Great Reads For The Digital Marketer
It’s mid-September, and that means students everywhere are easing back into their school routines. But for marketers, learning never stops. It goes on year-round –especially these days, when the pace...
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The Debate About How To Approach The Modern Consumer Is Over
This week, Teradata released results from a new international survey of digital marketing leaders about their strategic priorities with regard to technology investment and marketing budgets. We asked...
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Teradata 2014 PARTNERS Is Coming And Whoa! This Year 25% Of Sessions Focus On...
Anyone who’s in business has been riding a rollercoaster over the past few years. Volatile markets. Economic swings. Stakeholder scrutiny. Technology that seems to either appear or evolve on a daily...
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You Need It, We’ve Got It: Advancements In The Teradata Integrated Marketing...
Last month, Teradata released new research showing that the debate about how to approach the modern consumer is over. Our data reveals that today’s marketers fully recognize the need for data-driven,...
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How To Maximize The Potential Of The Email Channel
Marketers hear it all the time: The end of email marketing is nigh . . . Consumers are so overwhelmed by their inboxes that marketing efforts there are falling on deaf ears . . . Email isn’t as...
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What Does Successful Data-Driven Customer Engagement Really Look Like?
“Data-driven.” At the Teradata 2014 Partners Conference last month, that word was everywhere. “Data-driven” was used to describe successful companies… and effective marketing campaigns… and compelling...
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Five Things Every Email Marketer Needs to Know About Dynamic Content
What if I told you that you could significantly increase email click-through rates and conversions – all largely by using information you already have on hand? If that sounds like a dream come true,...
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Data, the real Black Friday special: Data-driven marketers will make merry...
Data is quickly becoming the primary competitive differentiator in retail. Why? Because when retailers use data-driven marketing, they create better customer experiences—the kind that keep customers...
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Introducing Teradata Partners: Return Path for Improved Email Deliverability
During the next weeks, we would like to introduce some of our partners to give you an overview of whom we work with and how our customers profit from those partnerships that allow us to offer services...
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Five Reasons To Attend ONE: Teradata Marketing Festival In May
Good news! You still have a few days left to take advantage of early-bird pricing for ONE: Teradata Marketing Festival, our 16th annual global conference about business and marketing technology...
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Would A Celebrity Tweet From The Oscars Help — Or Hurt — Your Brand?
It was just less than a year ago when Oscars’ host Ellen DeGeneres took a quick selfie with a few famous folks – and practically took Twitter down in the process. The image went on to be the most...
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Are Your Marketing Campaigns Keeping Pace With Buyer Behavior?
Marketers in 2015 face many of the same questions that marketers did in 2014—or in 1914, for that matter: “What do my customers want?” “How can I find out what they want?” and “How will I know if what...
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